New PDF release: Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches

By Donald Self

ISBN-10: 0866568891

ISBN-13: 9780866568890

the yearly monetary burden of alcohol abuse within the usa is mind-blowing, but the alcoholism remedy has been traditionally laid low with governmental laws, ethical crusades, advocacy of particular remedy techniques, and an absence of selling wisdom. this is the 1st targeted set of analysis at the advertising of alcoholism remedy companies. The authors of this much-needed volume--reputable advertising and study scholars--greatly extend the present base of information about the alcohol therapy advertising subdiscipline, together with the referral method analyses of industry potentials for companies, promotional attempt session for brand spanking new companies, and the evolving nature of scientific providers distribution platforms. via in-depth interviews with remedy services, referral resources, and previous consumers of therapy amenities, and in significant studies of literature at the topic, Alcoholism therapy advertising provides fundamental learn and normal study findings to supply useful advertising and marketing implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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